Branding: Cutting through the clutter

The subject of branding is often addressed but rarely understood. Many marketers miss the mark and fail to communicate the impact it has on a business and their customers. My partner, Trevor, is a real expert and as Sapien’s brand planner has worked to distill the complex nature of branding to what is really important. He confronts common “brand myths” and cuts …

SEO is like a Battle

I meet with a lot of new clients that are looking for a way to conceptualize SEO. The analogy of comparing Search Marketing to Battle makes sense in my mind, as there are a lot of similarities. Please leave any feedback in the comments! SEO In short Search Engines are trying to serve their customer (the people searching) with the …