Branding: Cutting through the clutter

The subject of branding is often addressed but rarely understood. Many marketers miss the mark and fail to communicate the impact it has on a business and their customers. My partner, Trevor, is a real expert and as Sapien’s brand planner has worked to distill the complex nature of branding to what is really important. He confronts common “brand myths” and cuts …

People are why

People are the driving force behind what I do. The different businesses I work with and various industries served make my job continually interesting. Your business truly fascinates me – understanding what you do, who you are and who you appeal to. Whether your mission is selling electronics, marketing your gym or promoting your latest book (or almost anything else… with a …