All posts in Web

People are why

By On March 25, 2013 In Design, SAPIEN, Web With No Comments Permanent Link to People are whyPermalink

cole cunningham

People are the driving force behind what I do. The different businesses I work with and various industries served make my job continually interesting. Your business truly fascinates me – understanding what you do, who you are and who you appeal to. Whether your mission is selling electronics, marketing your gym or promoting your latest book (or almost anything else… with a few exceptions) I can get excited and share that vision with you.

Whether you need website design, branding, or other design services let’s look at your project through the brand lens. By doing so, we ensure that your business remains focused on addressing customer needs, while remaining true to itself.

SEO is like a Battle

By On June 29, 2012 In Web With 2 Comments Permanent Link to SEO is like a BattlePermalink

I meet with a lot of new clients that are looking for a way to conceptualize SEO. The analogy of comparing Search Marketing to Battle makes sense in my mind, as there are a lot of similarities. Please leave any feedback in the comments!

SEO In short

Search Engines are trying to serve their customer (the people searching) with the best results for their given search. You as a site owner have to create the best results for your target searches.

Past Manipulation

The science of SEO has evolved considerably over time. Originally, stuffing keywords and manipulating code was very effective. However this has changed a great deal over the years. Today sites are penalized for trying to sneak anything by Google or being dishonest in their practices.

Search is like a Battle

To aggressively market via search engines is all out warfare. Each keyword ranking is a battle, and requires conscious effort. A overall strategy must be in place to determine which tactics are going to serve a project best.

The Strategy

Research first. Understanding the keywords that will bring the best visitors is crucial.
Keyword Assignment. Determine which pages will attract which keywords and build the content around that. Approx 3 words per page.

The Tactics

Content is king. A proven strategy is to produce high-quality content in volume. If you have the best information it will have every opportunity to rank well.
Freshness of content. Showing you are active in your industry by creating new content is increasingly important.
Coding is crucial. Onsite Optimization refers to aligning the coding of the website to the content. This is like raising a flag letting others know where to find you.
Links are Allies. When another website links to your website it is a vote of confidence in Google’s eyes. If lots of people are linking to you “It must be good!”. A link-building strategy is crucial to the success of a campaign.
Social Media. Social Media is not only a fantastic way to connect with your audience, but it is also being weighed in the search.

WordPress is the Best

By On August 1, 2011 In Design, Web With No Comments Permanent Link to WordPress is the BestPermalink

With all the different Content Management Systems (CMS) available it is sometimes difficult to choose which one is best for you. Having worked with a number of systems over the years I have personally become a huge fan of WordPress. Since it’s launch in 2003 as blogging software it has come an amazingly long way and is now the most popular CMS used globally (downloaded 32.5 million times according to Wikipedia).

Why WordPress?

wordpressOpen Source – As an open source project there are literally thousands of developers working together to continually improve this system. By developing new plugins and functionality and identifying security threats this group of developers works hard to keep this system safe, secure and powerful. As an end user this means development and maintenance costs are reduced as well as build time.

Intuitive Interface – If you’ve ever dreamed of managing  your own website but don’t have the technical know-how it is now possible. Technology has finally reached a point that non-technical users can get along with managing their own websites to a great extent. Avoiding costly updates, delays and establishing more control the WordPress Admin Control Panel is pretty intuitive and makes this totally possible for most people.

SEO Friendly – The WordPress framework is built with search engine compliance in mind. There are tons of great plugins to maximize the potential, allowing fine tuning of meta data and site structure, but even out of the box this system puts a project on the right track.

Blog Ready – Frequently updating any website offers so many advantages both to users and search engines. The WordPress system began as a blogging software and has retained all of these features over the course of time. Built in commenting, comment administration, tags, categories and such can be configured to meet your content and audience requirements.

Have a WordPress Website Project?

As a web designer and developer I offer a full range of web services including everything WordPress. Whether you need just a basic install and set up or a custom theme designed to your projects specs I can help. Read more about my WordPress Design and Development Services.

 

Tulsa Car Guy

By On November 9, 2010 In Web With No Comments Permanent Link to Tulsa Car GuyPermalink

I’ve been into cars since before I could drive. I genuinely enjoy researching cars, buying and selling cars, working on and driving cars. My wife thinks I’m crazy but I even enjoy detailing cars!

I’ve been helping my friends sell their cars for almost a decade now and I’ve gotten skilled at both marketing and selling cars as well as readying them for market. In many cases I can add value to a vehicle through my efforts and make the process enjoyable for everyone involved.

So I present to you:

Tulsa Car Guy

I am just one guy, interested in cars, both buying and selling. I have been selling cars for my friends for years and consider it a hobby more than just a way to make money. I am not a dealer!

Before you trade your car in to the dealer give me the opportunity to help. I can often either make you a better offer than the dealership or market and sell your vehicle for you. Complete the Car Evaluation Form and I will contact you with details on how we can work together to get the most out of your car.

My goal is to get you a better price than dealer trade-in and spare you the hassle of dealing with strange buyers. It’s a win/win situation. You get your car sold, I get to fulfill my passion.

Visit the site – Tulsa Cars

Tulsa Cars - Tulsa Car Guy

Hi, Cupcake!

By On November 8, 2010 In Web With No Comments Permanent Link to Hi, Cupcake!Permalink

Hi, Cupcake! is the new dessert shop in town! They are opening a retail restaurant/store downtown in 2011. I’ve worked with their existing branding to create this landing page while we design and develop a custom ordering system for customers to place their orders. Keep an eye out for these girls and give them a call if you are craving delicious cakes (they deliver too!).

Hi Cupcake, Tulsa Cupcakes

Hi Cupcake

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