All posts by cole

Man Zone Entrance Update

basement new oldSo this blog has ebbed and flowed between personal and business over the years, but one subject that applies to both work and play is our home basement. This space has hosted many late nights of renovation including some rather large jobs such as: rewiring electrical, rerouting air ducts and new PEX water supply.

This same space has also served as my home studio. It’s here that I’ve listed to many great albums and even recored a few songs of my own. I’ve built many a website right here as well and taken some good photos too.

basement studio

The grand finale (and hopefully final) project was to build a new entry to the basement. The previous was little more than a wood closet leading down a dimly lit crawl space. But there was potential to be unlocked! I had already cut a second entry, a trapdoor into my bedroom closet, that had been our primary entrance the past few years. A convenience and novelty, yes, but this lacked the sophistication many visitors would expect to a room, much less “office”.

Below are photos of the project a few months back. This project was hard earned with sweat and the aching backs of myself and generous friend/carpenter Cole Starkey (Sawteeth Carpentry). I presented the concept and original design and Cole helping bring it to life with technical detail and know-how. Together we created this entrance over a period of several weeks. Though only about 6×6 feet in area it seemed like a full addition in that it had a door, a window, electrical, insulation, foundation pour, roofing, flashing and tons of steps I am leaving out. In the end though, it is a fabulous addition to the space and asset to the home.

basement deck

People are why

cole cunningham

People are the driving force behind what I do. The different businesses I work with and various industries served make my job continually interesting. Your business truly fascinates me – understanding what you do, who you are and who you appeal to. Whether your mission is selling electronics, marketing your gym or promoting your latest book (or almost anything else… with a few exceptions) I can get excited and share that vision with you.

Whether you need website design, branding, or other design services let’s look at your project through the brand lens. By doing so, we ensure that your business remains focused on addressing customer needs, while remaining true to itself.

Downtown Tulsa Photo Set

I recently had the opportunity to photograph my home city of Tulsa for a law firm website I am designing. The evening hours of Oklahoma summers presented some great skys, and in tandem with the urban skyline made for some vivid images. As a fan of architecture I captured some of my favorite buildings around the city. Projects like this remind me how much I love this city and the beautiful landscape that surrounds us.

These photographs were taken for Rhodes Hieronymus, a local law firm.

SEO is like a Battle

I meet with a lot of new clients that are looking for a way to conceptualize SEO. The analogy of comparing Search Marketing to Battle makes sense in my mind, as there are a lot of similarities. Please leave any feedback in the comments!

SEO In short

Search Engines are trying to serve their customer (the people searching) with the best results for their given search. You as a site owner have to create the best results for your target searches.

Past Manipulation

The science of SEO has evolved considerably over time. Originally, stuffing keywords and manipulating code was very effective. However this has changed a great deal over the years. Today sites are penalized for trying to sneak anything by Google or being dishonest in their practices.

Search is like a Battle

To aggressively market via search engines is all out warfare. Each keyword ranking is a battle, and requires conscious effort. A overall strategy must be in place to determine which tactics are going to serve a project best.

The Strategy

Research first. Understanding the keywords that will bring the best visitors is crucial.
Keyword Assignment. Determine which pages will attract which keywords and build the content around that. Approx 3 words per page.

The Tactics

Content is king. A proven strategy is to produce high-quality content in volume. If you have the best information it will have every opportunity to rank well.
Freshness of content.
Showing you are active in your industry by creating new content is increasingly important.
Coding is crucial.
Onsite Optimization refers to aligning the coding of the website to the content. This is like raising a flag letting others know where to find you.
Links are Allies.
When another website links to your website it is a vote of confidence in Google’s eyes. If lots of people are linking to you “It must be good!”. A link-building strategy is crucial to the success of a campaign.
Social Media.
Social Media is not only a fantastic way to connect with your audience, but it is also being weighed in the search.

Laptop Wall Mount Design

Improving my home studio is somewhat of a hobby. I recently designed a custom laptop wall mount as shown below to reduce desktop clutter. When looking around for available products I found very few options. The best I came across was a vertical desk stand for Macbook Pros. The trouble with this design is it would take up precious desk space. So, I chose to design something myself.

What you see below is a collaboration between my father and myself. I provided the preliminary design concept and he made a few adjustments and built it in his workshop. It’s a functional design and perfectly suited for my needs. The materials include Peruvian Walnut, aluminum with felt padding to protect the laptop from scratches.

I do wonder if others have a similar need and am considering trying to create and market it as a product. Thoughts?

Laptop Holder

Laptop Holder

Laptop Holder

Macbook Wall Mount

Cole Elijah Web Studio