I have admired BMW’s since I was a child both as a sports car and as a brand. They were special to me from an early age. My father drove them and thought highly of them as did many of his colleagues. I genuinely felt the people that chose to drive these cars were somehow a different breed, more interested in the driving experience than the destination. BMW’s slogan, “The Ultimate Driving Machine,” seemed quite appropriate to me at the time and still rings true today.
I have enjoyed looking back at some of the classic brand’s advertising efforts from the 70’s and 80’s. The various magazine ads build the story of how owning a German sports car can impact your life as a consumer. Interestingly, these ads resinated with me years ago and still have the same impact today. Classy, optimistic and refined these ads communicate the experience rather well I feel.
It’s easy to get in a hurry these days so any experience within your control I feel should be enjoyed. I have been able to hold onto this ideal of enjoying the driving experience and continue to embrace BMW as my brand of choice.